HOW would you like to save big dollars – perhaps even 20 per cent – off the cost of your timber flooring? AND, how would you like it if you could get the floor laid quickly – perhaps within a week or two – and with a minimum of fuss dealing with tradespeople? Sound too good to be true?

No, it’s spot-on.

Floors By Nature is a South Fremantle business that’s been in the same family for three generations. You’ll find them tucked away in Daly Street (behind the Woolies complex) and they have a massive range of timber to choose from.
The range is as good as - if not better - than what you would find at a flash retail storeroom, only there are no slick salespeople: you’ll be talking to carpenters and wood machinists, people who live and breathe timber and can give you real advice.

“People can save 20 per cent off their average flooring costs, I’d estimate,” says manager Jason Tasovac. “And I can honestly say I’ve never come across someone that we’re more expensive than. My grandfather Frank started the business here in 1965 when it was a run-down area next to a tip. My dad took over and now I’m here ... with plenty of help from dad. The neighbourhood’s a bit flashier than it used to be but we’re staying put ... I can’t see us ever moving.”

Floors by Nature has a showroom where you can see how your floor will end up looking and the range is enormous: “We have jarrah, marri, karri, sheoak, blackbutt, Tasmanian oak, western red cedar, brushbox, and more ... and we keep so much in stock that we can get to work straight away.”

Jason says Floors By Nature knows all the good tradies and, if you like, will do all the hard work setting them up to install. “We deal with the best guys and they know we come through for them ... they’re happy to pull out all stops to help our customers get their floor laid quickly. We had one customer who was able to get their floor laid in a week ... and that was at the height of the building boom.
A lot of our business is repeat and even second and third-generation ... customers keep coming back because they know they can trust us to give them a great price, quality timber, and a quality finish.”

Jason says Floors By Nature can do everything the big-name flooring retailers can do, including floating floors ... and a lot more besides.
“We’re a timber specialist,” he said. “Fremantle has thousands of timber homes and we have a great range of quality external claddings that are invaluable for renovations and repairs.
“We also specialise in timber linings for under eaves ... for a few hundred dollars you can transform an al fresco area by making it look like the ceiling is timber-planked. For newer homes, plywood lining is really in vogue and, yes, we do that too.”

Jason says he and his dad, Dennis and their small but experienced staff “live for timber”: “We love it, the smell of timber, the feel of it. Timber is warm and beautiful and we want to help ensure it continues to have a place in people’s lives.”